FMP - OUTCOME

Writing for change is a campaign created for Survival International raising awareness about issues affecting tribal people in Brazil and promoting the valuable work of the organisation.

writing for change from Mariana Lopes on Vimeo.

FMP - Storyboard development

During the process of writing the script and finding the right tone of voice and narrative, the script went through major changes and in response to each of the changes, I created the visual language that better represented the spoken words.

Those changes happened after testing them against the audience, listening to their feedback and understanding critiques. This was a very important and intense stage of the concept development with loads of input from my primary research (copywriter, client, anthropologist) and extensive secondary research. (please see: visual references and motion graphics and social awareness entries in this blog)

FMP - 1,2,3 testing

STOP MOTION TESTS

testing type+ink+paper+movement

PRODUCING ASSETS AND TESTING RESULTS