During the process of writing the script and finding the right tone of voice and narrative, the script went through major changes and in response to each of the changes, I created the visual language that better represented the spoken words.
Those changes happened after testing them against the audience, listening to their feedback and understanding critiques. This was a very important and intense stage of the concept development with loads of input from my primary research (copywriter, client, anthropologist) and extensive secondary research. (please see: visual references and motion graphics and social awareness entries in this blog)
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